In my last post I shared some of my trials and frustrations in
dealing with the internet as a small business owner. Despite all of the
complications that the internet has brought along with it, it has also brought
the ‘wide world’ a lot closer together. One of the benefits to establishing a
presence on the World Wide Web is having the ability to network with individuals
outside of our local area. Individuals that we would not have even dreamed of
communicating with just a generation ago.
It has created a human network that allows for the transference
of information and emotion. It is a vibrant visual display that impacts the
decisions of consumers and allows for consumers to express their views about
marketers. Behind the billions of lines of code and the binary characters that
they represent are 7 billion humans all connected in real time, the human
network.
With every keystroke we all draw others closer to ourselves,
making the ‘wide world’ that much smaller. For a small business owner the world
becomes larger. The local vendor now competes with virtual store fronts. The
consumer can view your product and presentation in the comfort of their living
room before ever meeting with your company representative, and information that
we had to wait days for is at the edge of our fingertips. These are just some
of the benefits of the new human network.
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